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Aperol Spritz: A hymn to positivity in the Belgian hospitality industry!

Aperol Spritz: A hymn to positivity in the Belgian hospitality industry!
Apérol Spritz dans le par du cinquentenaire à Bruxelles (c) Photo Pierre Halleux

Updated July 21, 2024 by pierre

In these times when gloom can sometimes overwhelm us, now is the time to look for moments of joy and sharing. It is in this spirit that the Aperol Spritz, the emblematic Italian aperitif, presents itself as a true hymn to positivity, particularly in the world of Belgian hospitality. In Brussels, it's impossible to see a terrace in summer without the legendary orange Aperol glasses. We reveal everything about this legendary product in this article🍹.

But what is an “Aperol Spritz”?

Terrace in Brussels Aérole presse (c) famousrelations.be
Terrace in Brussels Aérole presse (c) famousrelations.be

Everywhere you walk, in trendy neighborhoods as well as popular corners or rooftops and legendary places such as Garden, spoils, Why... these sunny-colored cocktails seem to symbolize the art of living and friendliness which characterize the Belgian capital.

Imagine a sparkling and refreshing cocktail, with bright colors and a deliciously balanced bitter-sweet flavor. This is the very essence of'Aperol Spritz ! Its recipe, simple but secret, combines the bitterness of Aperol, an Italian aperitif made from herbs and citrus fruits, with the liveliness of Prosecco, an Italian sparkling white wine. A touch of sparkling water and a slice of orange complete this drink which invites conviviality.🍹🥂

You don't know where to taste an Aperol Spritz in Brussels?

Do not panic ! Brussels is full of welcoming terraces where you can enjoy this sunny cocktail. Here are 3 HoReCa suggestions for an aperitif in Brussels:

  • (I.e.Bistro-nationale: The traditional bistro model where you can both drink and eat, all concocted with Southern accents! Small producers, selection of transalpine beers, wine treasures, classics revisited through traditional gourmet cuisine! Come share a moment with friends, drink, eat, laugh. Unpretentious, affordable, enjoy the simple pleasures of Italian life! And on Wednesday, it's unlimited pasta + 1 drink for €25. All the drinks are Italian, even the cola. So you will find there Spritz ! 🍹
  • (I.e.Map of the World A very friendly Brussels estaminet in the middle of the Saint-Géry halls. The waiters are friendly and offer you, if you wish, to bring your food from the surrounding shops. It’s a very friendly place… And of course, you can have a Aperol !
  • (I.e.La Piola Libri combines know-how, hospitality and love of Italian wine tradition. Inspired by its name, which means “osteria” in Piedmontese, the wine store offers a wide selection of fine wines from all regions of Italy. It is an ideal place to taste, learn or rediscover Italian wines. And of course, you can have an Aperol there! 🇮🇹 Drink Menu – PiolaLibr
  • (I.e.Cooking:  dégustez l’une des pizzas les plus authentiques de la ville dans une ambiance virevoltante. Le meilleur de la tradition italienne se savoure également avec un Apérol Spritz

So, what are you waiting for? Join the “Positive Squad”, share your positive experiences in your favorite hospitality venues and take part in the Aperol DJ Contest!

In these times when gloom can sometimes overwhelm us, now is the time to look for moments of joy and sharing. It is in this spirit that the Aperol Spritz, the emblematic Italian aperitif, presents itself as a true hymn to positivity, particularly in the world of Belgian hospitality.

The “Positive Squad”: A collective of lovers of good times

To celebrate these precious moments, Aperol Spritz launches its “Positive Squad” concept. The idea is simple: share positive opinions on experiences in your favorite hospitality venues. Whether it is to salute the warm welcome of a server, the friendly atmosphere of a place or even a delicious dish, the “Positive Squad” encourages you to spread positive vibes on social media using the hashtag #AperolPositiveSquad.

#Goodvibesonly: A positive and contagious state of mind

More than just a concept, “Positive Squad” is part of a broader approach led by Aperol Spritz: promote a culture of positivity and kindness.

Called #Goodvibesonly, this campaign highlights the idea that Even small gestures, like sharing a positive review, can have a significant impact on our mood and that of others.

So, join the movement! Share your positive experiences in your favorite hospitality venues, spread positive vibes and help create a friendly and warm atmosphere in Belgian bars, restaurants and cafés.

Together, let's spread positivity and make the most of every moment!

Rehearse at home? here is the recipe for the famous spritz Aperol :

il vous suffit de vous procurez ces ingrédients pour réaliser un apérol Spritz :

  • 3 doses of Prosecco
  • 2 doses d’Aperol
  • 1 dose sparkling water
  • 1 tranche d’orange
  • Some ice cubes

    The Aperol Spritz is a refreshing cocktail made with Aperol, Prosecco and sparkling water. Its alcohol content is approximately 9% ABV (alcohol by volume). To consume with moderation !"

    pierre

    Barely a foot in the Belgian capital, Pierre launched “InsideBrussels.be” more than 10 years ago, the idea is simple: “What to do? Where to go eat or have a drink?”. Entrepreneur at heart, this is not his first project! Far from there. EatLocal.io; KingCard.be, Bricabrac.be ... Like wine, with time the project improves! Pierre does not hesitate to share his favorites and his best addresses of Brussels restaurants that he could recommend to you with his eyes closed.