Why a gift card is such a great gift
Updated October 20, 2025 by Pierre
We all know that moment of doubt in front of the store shelves: what am I going to give this time? Too big, too small, the wrong color, or simply not to the recipient's taste... It's never easy. A gift card simplifies all of this. It gives the other person the freedom to choose what they like—and let's be honest, almost everyone appreciates that freedom.
The freedom to choose for oneself

Buying clothes, shoes, or accessories for someone else is always a risky bet. With a gift card, you avoid this risk. The recipient chooses what goes in their shopping cart, making the gift both personal and surprising. You're giving something tangible, while still giving the other person the opportunity to add their own touch. If you want to make someone happy, all you have to do is to buy a gift card which perfectly matches his tastes.
Suitable for all occasions

Whether it's for a birthday, ChristmasWhether it's for a housewarming party, a housewarming party, or just for fun, a gift card is always a good idea. You choose the amount and don't have to worry about it being too high or too low. It works every time for family, friends, colleagues, or even an old acquaintance you bump into by chance. A gift card often feels more special than cash, without you needing to know the person's exact preferences.
Perfect for unforeseen circumstances

Not everyone is an expert at gift planning. Sometimes you realize the event is… tomorrow. A gift card then becomes an ideal last-minute solution. It often arrives directly by email and is ready to be given. No lines, no stress, no bags to carry. Even the physical version is easy to carry: it fits in a pocket without creasing.
Useful for more ambitious projects
Sometimes someone is saving up for a big purchase, like a new phone or a weekend away. With a gift card, you can easily contribute to this project without having to fund the entire project. Add a personal note, and your gesture instantly becomes warm and thoughtful.
Easy to offer remotely
Not everyone lives nearby. If you need to send a gift, a gift card is an ideal solution. It fits in an envelope and is easy to send, with no risk of breakage. And if you're really in a hurry, a digital version is still a great option. This way, you can make someone happy, even from a distance.
And yet very personal
Some people find a gift card lacking in personality, but that doesn't have to be the case. Choose a card from a store the person loves, add a thoughtful note, or combine it with a small gift. This shows that you've put the time into it and haven't just gone for the easy option. In the end, it's the gesture and the thought that count.
Barely a foot in the Belgian capital, Pierre launched “InsideBrussels.be” more than 10 years ago, the idea is simple: “What to do? Where to go to eat or have a drink? “. Entrepreneur at heart, this is not his first project! Far from there. EatLocal.io; KingCard.be, Bricabrac.be … Like wine, with time the project improves!
Pierre does not hesitate to share his favorites and his best addresses of Brussels restaurants that he could recommend to you with his eyes closed.
