Why does Bruges attract more and more tourists?

Updated on March 11, 2023 by Pierre

The city of Bruges soon more popular than Brussels?

Did you know that the city of Bruges in Belgium is listed as a World Heritage Site four times ? A rather prestigious title that reflects the city's renown far beyond its borders. This is sure to motivate architecture and history enthusiasts looking for something other than chocolate or beer. It's also one reason why thousands of tourists from all over the world visit Bruges every year to admire its historic center (a World Heritage Site since November 2000) , its Beguinage and Belfry (World Heritage Sites in 1998 and 1999) , as well as the Procession of the Holy Blood (intangible cultural heritage recognized by UNESCO in 2009).

On busy days, as many as 40.000 tourists don't hesitate to cross the Belgian border to discover the "Little Venice of the North": Bruges. But what is the reason for Bruges' popularity? These days, it's very easy to get there; for example, you can visit Bruges from Paris in a single day.

See also: Are you hesitating between visiting Bruges or Brussels?

The 60s in Bruges, where it all began…

In the early 60s, many cities lost their authenticity forever. At that time, the economy took precedence over heritage. The style of the era gave way to modernity through flat roofs, large windows, and horizontal lines. However, Bruges quickly reversed this trend. From 1970 onward, an urban planning policy aimed at the conservation and restoration of its precious heritage , while adhering to medieval criteria, was implemented.

This is why the city of Bruges today holds many surprises and attracts more and more tourists . For example, amidst the medieval style, there is a pavilion, designed by the renowned architect Toyo Ito, which juxtaposes history and the present. Although initially built as a temporary structure, the pavilion is now a symbol for the city of Bruges, a testament to the convergence of two historical periods. It recently became the newest listed monument in all of Flanders.

The number of visitors to Bruges does not deceive

Summer has barely ended, and the figures are already in… The number of visitors to Bruges, the Venice of the North, continues its meteoric rise this year. No fewer than 230.000 tourists visited Bruges this summer. This represents an increase of almost 10% compared to the same period last year. Day trips are becoming increasingly popular in Bruges. People are flocking from everywhere: Spaniards, Germans, French… It's shaping up to be a great summer for tourism in Bruges . Even Belgians from neighboring towns don't hesitate to spend a day in Bruges.

Never fear, Bruges has a plan for mass tourism

Bruges attracts crowds, with 230.000 tourists a year – no small number! But don't worry, the city of Bruges has implemented a plan to manage tourist flow in order to avoid the major problems encountered in other large cities like Barcelona, ​​Dubrovnik, or Venice. The idea is simple: distribute visitors throughout the year and target quality tourism (not mass tourism). That's why you can visit Bruges any month of the year; there will always be something to do and plenty of commercial and cultural events.

Also, the city prioritizes green spaces, parking lots outside Bruges with shuttles and cycle paths are also part of the overall plan as well as economic and commercial life.

Ideas for activities to do in Bruges

What can you do in Bruges in one day?

Bruges is attracting more and more tourists because it's easy to visit and very romantic. There's no stress here; it feels like time stands still! For a day trip, be sure to visit the Markt. Like most major cities in the north, Bruges' center has a large square surrounded by buildings with unique architecture and colors. The famous Belfry is also located on this square . If you happen to get lost, or want to meet up with friends, tell them the Markt is the landmark; everyone will be able to give you directions!

While you're in the square, climb to the top of the Bruges Belfry , which is over 80 meters high, or 300 steps! It's one of the city's most attractive sights! At the top, you can admire the city with a breathtaking view.

Don't miss the Rozenhoedkaai quay either … The French might find the name a bit tricky to pronounce, but it's well worth a visit. It's a picture-perfect spot. Your Instagram followers will be in heaven. This was once the city's salt port when Bruges was one of the busiest ports in Belgium.

Take a stroll along the canals and perhaps enjoy a boat trip. Be sure to visit Burg Square and the Tanners' Square . At 4 o'clock, don't miss a waffle . If it rains, take shelter in the Frites Museum or the Chocolate Museum . The Beguinage is also worth a visit! If you're in Bruges for the Ascension Day procession, don't miss it; it attracts between 30.000 and 40.000 spectators.

Megan

Mégane likes what is good or what is ORGANIC. Restaurants with friends and trendy places in the capital. Always looking for good deals in Brussels, she doesn't hesitate to share them with my readers! Mégane joined the InsideBrussels team in May 2015.